Group Artefacts

http://sidneysanderson.moonfruit.com/        Web Link

Artist Poster

 

 

This is the poster that was created using Photoshop to advertise Sidney Sanderson's new upcoming single. The poster was based a lot around the Never Say Never poster from our ideal artist Justin Bieber. The main photo for the poster was taken whilst we were out filming on location so the poster also directly relates to the music video that we have created for our song. We had a choice of various photographs and decided to go with this because our artist was looking directly at the audience and got them more involved in the poster.

This is the poster for Justin Bieber's Never Say Never that our poster was inspired by.

 

Video Link

 

 

 

Evaluation

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I was unfortunately unable to upload this as the embed code was not available to copy, but here is the search code. Simply copy this onto your search bar and my prezi should appear.

Individual evaluation

As I was working in a group, we divided the roles accordingly, the way we felt would work in everyone's advantage. I was the lead actor, editing manager and also co producer of the video. I felt that this role was best for me as I have had previous experience in front of the camera, plus I felt more comfortable than any of the others singing and acting at the same time.

I think that this was still a challenge for me personally as singing and acting together are not as easy as it looks, but I feel i performed professionally and well throughout.

I didn't have much time with the camera while filming as I left that too another member of my group that was in charge of camera work. Throughout the filming, I did input my ideas and make my thoughts known, but also knew when I had to take a step back and listen to others ideas.

As a group we where very nervous about the project, and in all honestly probably over though some aspects, especially while filming. We would some times film something that wasn't necessarily completely part of the concept of the song, and from their it would be a waste.

During editing, I was in charge with the assistance of my group, and slowly but surely, I was able to link all visuals with the adequate texts and make it looks as professional and accomplished as possible, without any sort of cost needed. We made use of what we had effectively.

If I had of been by myself in the project, I think I would have had less ideas than I did at my disposal as we as a group had many ideas and bounced off one another to come up withy outcomes, some success, some not success, but we got there in the end. If I had of been by myself, I think I would of possibly had more time to command my scene's and filming would have been a little bit easier in the sense that I would not have had to find time where all 4 of us as a group where free, I could have just chose when I wanted to film, but overall I did prefer working in a group.

I felt this project really helped me understand how much hard work goes into a music video and all
the production behind it, as well as experiencing being under the spotlight. I am proud of my group, and how we managed to split up responsibilities and tasks was excellent. As a team leader, I feel that we done a good job overall.

There's me, Graeme McCullough.

Video Feedback Group Update

As a group, we looked at the feedback we had been given and decided to re film a couple of scenes, along with an addition scene that will add to the start of the video.


We where told that we needed a female input into the video, this therefore giving the video a little bit more of a story and thread to follow, where as before we had no female input.


We will  be posting a remake within the next few days and will looking forward to everyone viewing it.

The Effects Debate

The Effects Debate has 3 different kind of people involved...

1. When people who have no statistical evidence vent their thoughts about a form of media that they deem unsafe with no evidence to back up their claims, such as politicians or celebrities. They say they feel 'young kids will go and copy what they say.'

2. People that do actually have evidence to show positive and negative effects from media products.

3. The people that are subjected to these media products, such as more often than not, children and teenagers.

The effects debate is a overview of..

The Reception Theory
The hypodermic Needle Theory
The Blumler and Katz Theory

The Reception Theory 
There are 3 views in terms of the Theory.

Preferred is the way the director wants to see the media product, and hoping that the audience shares the same views.

Oppositional is when the audience completely go against the codes and conventions set by the director/producer.

Negotiated is when the audience agrees with some of the codes and conventions set by the director/producer.

The Reception theory could relate to a song such as 'How to save a life' by The Fray as it could be interpreted in different ways by different people.


Not always when watching a media text will some people agree with how the producer wants the viewer to interpret the text. An example of this is when Archie Mitchell was killed on Eastenders, and was meant to portray sadness, yet most people where glad that he had finally been killed because of the crimes he had previously committed.





The Hypodermic Needle Theory
This is described as when a person is viewing TV, media is being pushed into our brain, such like a syringe injecting it into us. It is stated in the theory that we are passive viewers, and are not completely aware of what we are taking in when viewing. The Mass media play a huge role in embedding information into our brains throughout advertising and that is why it is so effective as we don't know that we are consuming this information, yet subconsciously we are paying attention to it. An example of this is seeing an advert for a film once, and not taking any interest, but then seeing it again and think that you would like to see it.


The full extent of the theory is shown when someone can become completely immersed in a product and believe that they are a part of it. An example of this is when James Holmes killed 12 people and wounded 70 others at a theatre viewing of 'Batman The Dark Knight'. He claimed that he was meant to perform this attack, proving just how immersed in the film he was.


This is not the only cased involved with the theory, as Marilyn Manson and his record company where blamed for many deaths around America for the music he has released. A Homicide in an American school was blamed on his music, yet he has had no prior connection to the killers at all, just that they where fans of his music.







Blumler and Katz
Blumler and Katz, also know as the Gratification theory, specifies that we as an audience seek more out of media for our own pleasures and desires than what the actual texts offer. We watch it for our own pleasure and it doesn't particularly matter what the text portrays. We as an audience are passive or active, and our roles in media depends on us personally.


Also the theory suggests that it is up to us which media we take notice of at a specific time. An example of this is after a Girl having an argument with her boyfriend, going to watch a sad 'chick flick' movie.

Carol Vernallis Theory

Carol bases this theory on 4 main components which are editing, narrative, concept and movement and framing. From what she thinks, a music video is a response of a a narrative, claiming it is a representation of the lyrics. She also claims that sometimes videos are left unfinished, and this questions the narrative behind the story. Some examples of editing is jump cuts, extreme changes of pace and graphic matches.

The Fourth Wall is often used in many scenes, and most camera shots are taken from this side. It is interesting because a lot of work goes on here, but you will never see around this area during filming. 

This is an example of the fourth wall on the set of Friends. As you will recognise this set very well, you will never see behind it. Nearly every shot from a scene filmed here will have used the fourth wall. 

Carol also states that one of the most important important shots in a music video is the establishing shots. You can see them up to 4 times in a video. This is a shot from Katy Perry's 'All of me.'

Video Release

Our first draft is complete! We have finished editing and filming, and have released our debut video onto youtube. We have asked for audience feedback before confirming a final draft, but we are so far happy as a group with what we have produced, and will make any changes that are necessary in order to improve the video as a genuine media product. I have enjoyed this experience so far, and will look forward to hearing what fans and other audiences have to say about our Video.