Carol Vernallis Theory

Carol bases this theory on 4 main components which are editing, narrative, concept and movement and framing. From what she thinks, a music video is a response of a a narrative, claiming it is a representation of the lyrics. She also claims that sometimes videos are left unfinished, and this questions the narrative behind the story. Some examples of editing is jump cuts, extreme changes of pace and graphic matches.

The Fourth Wall is often used in many scenes, and most camera shots are taken from this side. It is interesting because a lot of work goes on here, but you will never see around this area during filming. 

This is an example of the fourth wall on the set of Friends. As you will recognise this set very well, you will never see behind it. Nearly every shot from a scene filmed here will have used the fourth wall. 

Carol also states that one of the most important important shots in a music video is the establishing shots. You can see them up to 4 times in a video. This is a shot from Katy Perry's 'All of me.'