What makes an effective music video? Bruno Mars 'The Lazy Song'

This is clearly a humorous and fun song, which is also shown in the video which is not just these two, but also a very energetic performance from Bruno Mars himself.

It shows what a good job they have done as clearly there wasn't a lot of budget needed to make this video as it was all shot in the same place, with Bruno and 5 other dancers/actors. They a comically dressed in regular clothes, but also monkey masks. This inferring to the fact that Monkey's could be said to be lazy animals. But this will catch the attention of audiences whatever age, as it is still a comical gesture.

Again, which most video's have now a days, it has regular dance sequences, as it is very popular among the public. I mean what would you rather see, a energetic dance sequence that has been choreographed perfectly, or someone stand there for 3 minutes singing into a camera?

The dancing also goes in time with the song that is really important so that the song matches the dancing. As you can see right from the start, this is the case. The music is simple, the dance is simple, the lyrics are simple, yet so so effective.

All of the above combined will entice the audience to continue watching right from the start, and this is what makes this music video effective.