Semiotics

Consummation Stage- The person responds to the sign or action
Perception Stage- This means to become aware of object and or sign
Manipulation Stage- This means that the person interprets the sign and has decided how to respond to it in whatever way they choose


Connotation is when something is the meaning behind something else, rather than it being the actual definition  of something. 

Denotation is the literal meaning of something, just placed in a different context. 
An example of this is some sort of food being called a nutrient. 

Semeiotic Theory can be shown through album covers and music videos. An example of this is Little Mix's album cover 'Change your life' as it has all the trendy clothes and bright colours that would attract their target audience of young/teenage girls. It is obvious that they have made every effort to attract their target audience, and more likely than not it will work extremely well.